Brand
Naming when needed, identity, and a short set of rules a team can actually follow.
Brand, web, and product · Lisbon and remote
We design the next version of companies people already trust.
Northbound is a small studio. We take on a handful of brand and digital projects a year so the work can stay specific, and the people doing it stay on the account.
12 active clients, by design
8 yrs as an independent studio
3 disciplines in one room
Selected work
Replace the color fields with case-study stills. Keep the copy short enough that a founder can read it between meetings.
Harbor · Product and site
A quieter marketing site for a planning tool that already had too many words.
Brand refresh, landing page, and a component library the product team kept after launch.
Cedar & Rye · Hospitality
Identity and a one-page site for a kitchen that did not want a booking widget shouting.
Type, menus, and a reservation path that still feels like the room.
Field Notes · Climate research
A public archive that scientists could update without a CMS specialist.
Information architecture, templates, and a visual system for maps and field photos.
What we take on
Websites
Marketing pages, docs homes, and the templates behind them. Built to be edited.
Product design
Flows, UI, and a system that engineering can ship without a weekly design bottleneck.
How a project usually runs
01
Listen
A week of interviews, existing work, and the constraint you cannot ignore.
02
Direction
Two tight routes, not twelve. You pick one before we draw the whole system.
03
Build
Design and front-end in the same pass so nothing dies in a handoff folder.
04
Handover
Files, tokens, and a live session with whoever will keep the work going.
The studio
A small team on purpose. Initials stand in for photos until you drop in real portraits.
Ines Navarro
Design director. Brand and type. Previously at a newspaper, which still shows.
Jonah Teal
Product design. Makes the messy workflow into something a new hire can use on day one.
Rina Kole
Web and systems. Turns the identity into pages, components, and a README people read.
A few teams we have worked with, named in text rather than fake logos:
Harbor
Cedar & Rye
Field Notes
Lattice Lab
Northwind Co-op
Tell us what needs a next version.
Share a site, a product, or a sentence about the company. We reply within a week, even if the answer is not now.
New business: use the form. This demo does not send mail until you connect a provider.
Studio hours are weekdays, Lisbon time.